As you may be aware, BUPA now include a decision for selecting which three consultants they offer to members on the ‘Open Referral’ product. BUPA do not disclose how they make that decision. Are you also aware that the order in which consultants appear on the BUPA finder website, finder.bupa.co.uk, which can be searched by

You will need to develop a strategy to ensure that your name appears as a primary choice for the potential patients. It may also extend to solicitors if you are planning to undertake Medico-Legal work. An important route to your potential patients is through GPs. The hospital may help you organise GP talks and introductions.

Marketing is about putting your name in front of your potential customers, the patients. For Medical Consultants it usually means the process of selling their services, knowledge of how to advertise their practice, study of how to give their practice a brand that patients will recognize quickly and much more. Marketing for Medical Consultants is